Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how vipmaternity.co.uk ("we," "us," "our," or "the Website") collects, uses, and protects your personal information when you visit our site and interact with our content about Mr Luck Casino UK and other gambling affiliates.
Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, and other details you voluntarily provide when contacting us or signing up for newsletters.
- Technical Information: Your IP address, browser type, device type, and operating system.
- Cookies: We use cookies and similar tracking technologies to enhance your experience (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, referral sources, and clicks on affiliate links.
How We Use Information
Your information is used for the following purposes:
- Conducting website analytics and understanding user behaviour.
- Tracking affiliate conversions and commission purposes.
- Improving site functionality, content, and user experience.
- Responding to enquiries and providing customer support.
- Complying with legal and regulatory obligations.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour to improve our services.
- Affiliate Tracking Cookies: Monitor clicks and conversions for casino partners.
- Marketing Cookies: Deliver personalised content and advertising.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect site functionality.
Third-Party Links
This Website contains links to third-party gambling operators (including Mr Luck Casino UK) and affiliate partners. We are not responsible for their privacy practices, policies, or content. We strongly recommend reviewing the privacy policy of any third-party site before providing personal information or engaging in gambling activities. Third-party sites operate independently and are subject to their own terms and conditions.
Your Rights
Under UK data protection law (UK GDPR and Data Protection Act 2018), you have the right to:
- Access your personal data.
- Rectify inaccurate information.
- Request deletion of your data (subject to legal obligations).
- Restrict processing of your information.
- Object to processing and direct marketing.
- Data portability (receive your data in a structured format).
- Withdraw consent at any time.
If you wish to exercise these rights, please contact us using the details provided in the Contact Us section below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy. Analytics and usage data are typically retained for up to 24 months. You may request deletion of your data at any time, subject to legal retention requirements and active affiliate tracking obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or report a data concern, please contact us:
Email: privacy@vipmaternity.co.uk
Website: vipmaternity.co.uk
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy is effective from January 2026 and may be updated periodically. We encourage you to review this page regularly for any changes.